Largest Contentful Paint (LCP): Measures loading performance, and should occur within 2.5 seconds of when the page first starts loading.As of the time of this writing, though, Google is mainly focusing on the following three user experience metrics: Furthermore, Google has stated that Core Web Vitals will become an organic ranking factor over time.Įxpect the specific Google Core Web Vitals to evolve and change over time. Each metric is measurable with any live web page (“Real User Monitoring”) and drives user-centric outcomes related to page load time and page accessibility. Each of the Core Web Vitals represents one element of the user experience. “ Web Vitals” is an initiative by Google that delivers guidance for quality signals that indicate a “great” site experience.Ĭore Web Vitals are a subset of Web Vitals. The faster mobile sites earned almost double the revenue of sites that took more time to load.įaster page load time delivers serious benefits when it comes to improving website performance, including more page views, higher conversion rates and more revenue. When comparing faster mobile websites to slower sites in the study, the faster sites resulted in average session lengths that were 70% longer and bounce rates that were 35% lower. Fast websites have 35% lower bounce rates on averageĪnother study by Google revealed that 53% of web users abandon sites with more than a three second delay on mobile.
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